Privacy

The short version: a form stores what you typed and where you were, analytics sets nothing until you say yes, and one email to Matt deletes the lot.

Last updated 30 Aug 2026

Who's responsible

ViableCloud LTD, company number 14585704, registered in England and Wales at 44-45 Beaufort Court, Admirals Way, London E14 9XL. We're the controller for everything on this page. Write to matt@viablecloud.io about any of it, including to have your data deleted.

What a form does

There are two forms on this site: the waitlist, and the one that asks where to send a download. Both store the same things in our database, Cloudflare D1:

• What you typed: your name, your email, and any of the optional answers you gave.
• The page you were on, the page that sent you, and any campaign tags in the link (utm_*).
• Your country, as our host reads it from the request.
• Your browser's name and version, as the browser reports them.
• Your analytics consent choice at the time, and Google's client id if you had said yes to cookies.

We keep it until you ask us to remove it. Two emails go out on each submit: one confirmation to you, from hello@viablecloud.io, and one notification to Matt. Both go through Cloudflare Email Service. There's no mailing list. Reply to any email from us and you're removed.

What analytics does

Google Analytics 4 runs on every page in Google's denied state until you choose Allow on the banner. In that state it sets no cookies and reads nothing from your device. It sends Google one cookieless ping per page and event, carrying the page, the referrer, your browser's name and version, and your IP address, with no identifier that follows you between visits. If you choose Allow, Google sets its own cookies and the pings carry them.

Our own beacon also runs on every page. It sets no cookie and carries no identifier: the page, which section came into view, which button was clicked and how far you scrolled, so we can see which pages lose people. There's nothing on your device to consent to, so it doesn't ask.

You can withdraw analytics consent any time. You haven't chosen yet.

Cookies

• vc_consent · Us · One yearRemembers whether you said yes or no to Google Analytics. One character, g or d.
• _ga, _ga_* · Google · Google's schedule, up to two yearsGoogle Analytics' own cookies. Set only after you choose Allow.

Who else touches it

Named, because "trusted partners" is not a disclosure. Nothing is sold and nothing is shared for advertising.

• Cloudflare. Hosts the site, stores the form in its database (D1), serves the files you download (R2), and sends the confirmation email (Email Service). Your request reaches Cloudflare before it reaches us.
• Google (Analytics 4). Gets a cookieless ping from every page whatever you chose, and sets cookies only after you choose Allow. What the ping carries is in the analytics section of this page.
• Microsoft 365. Runs Matt's mailbox. The notification about your form, and any reply you send, lands there.

There's no font CDN. The typefaces are served from this site, so loading a page sends your IP address to nobody but our host and, for the analytics ping, Google.