
Issue 12 · 11 Oct 2026
This? No, two back.
Have you ever been presenting to a potential customer when they say, "You remember 25 minutes ago, when you talked about pricing?" You do remember. You've just got no idea which slide it was.
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A weekly take from inside an industry writing the rules while it builds
Every Sunday, one useful idea a founder can use before Friday. It goes out on LinkedIn. The archive and the downloads live here.

Issue 12 · 11 Oct 2026
Have you ever been presenting to a potential customer when they say, "You remember 25 minutes ago, when you talked about pricing?" You do remember. You've just got no idea which slide it was.
PDF · ZIP

Issue 11 · 4 Oct 2026
The AI news is all doom and gloom at the moment, and people are scared. The people in your company are reading those headlines too. Then the message comes down from the top: "We all need to use more AI."

Issue 10 · 27 Sep 2026
Everyone's AI-native now. It's on the website, in the pitch deck and usually next to a diagram with a lot of arrows.
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Issue 09 · 20 Sep 2026
You're heard people raving about loops. A company is now a series of loops, loop engineering etc. You know the classic LinkedIn guru stuff. Then I realized that I was using loops too. Dang, I guess I'll be a LinkedIn Guru then.
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Issue 08 · 13 Sep 2026
I spent another ungodly amount of time on LinkedIn looking at what people do after their first attempt with AI. A completely selfless act of research. Obviously.
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Issue 07 · 6 Sep 2026
I spent another week on LinkedIn watching people measure AI.

Issue 06 · 30 Aug 2026
I spent another week on LinkedIn talking about all the time AI is supposed to save us.
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Issue 05 · 23 Aug 2026
I spend far too much time on LinkedIn.