Template · ZIP · 9 KB
Your moat check: the reusable helper
Get two evidence-backed ratings and a customer test from your own business notes.
The full assessment prompt, two fictional worked examples, an evidence template, customer questions and an editable decision record.
The first part is open below. The download adds: the complete prompt, method and examples, the customer interview and decision record, the optional reusable skill.
Free. The link shows here and lands in your inbox. Nothing else.
What's inside
- Run the full assessment in your existing AI chat.
- Use separate rating anchors and two fictional worked examples.
- Prepare a real alternative test and customer interview.
- Save evidence and revised ratings in the decision record.
- Install the optional reusable skill.
Turn one assumption into a test
Choose one result a customer pays you for. Before asking AI whether your business is protected, find a recent customer reason for buying and check it against your own explanation. A difference is a useful place to investigate.
This kit does the deeper work: the full assessment prompt, separate delivery and buying risk scales, two fictional worked examples, an evidence template, customer questions and a decision record. It asks about missing facts instead of filling gaps with a confident score.
The six-page guide includes the printable decision sheet. Your moat is moot explains why a customer only needs to replace the part they buy.
Still to come, in the download
- The complete prompt, method and examples
- The customer interview and decision record
- The optional reusable skill
Free. The link shows here and lands in your inbox. Nothing else.
Who's behind it
Matt Hertel. An engineer who has also run the company. Built and sold apps solo. Fractional CTO in startups. Every Sunday, one job start to finish, in No Manual Yet.
Every Sunday, one job start to finish. Read No Manual Yet
It goes with this issue
More to take
- What keeps your customers paying?
Find the evidence behind what keeps one customer job worth paying for.
- What can we do now helper kit
Turn a conversation about current practice into an editable list of changes you can act on.
- What can we do now?
Leave with a useful change to test, the evidence behind it and someone responsible for the result.